EFI SA, part of the Artexis Easyfairs Group, has announced the acquisition of French company Oriex Communication in a bid to expand further in the international packaging event and congress sector.

Published in North America

With profits sliding in Brazil as the economy went into freefall, India rapidly becoming an established market – although several companies continue to explore growth opportunities beyond India’s major cities, and China experiencing a downturn, all eyes are on the next major growth market.

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Premiumization is nothing new in the cosmetics world, but as more and more market leaders look to higher end products, it seems it’s becoming a must-do in order to stay ahead.

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It started with the BB cream – a Korean innovation endlessly emulated by multinationals everywhere. Yes, Asia’s influence on the wider cosmetics market has never been so strong.

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The year 2015 should be heralded as a success when it comes to creating education and opportunities in terms of grants, awards, career opportunities and the acknowledgment of achievement in the industry.

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If there was one recurring theme to the news agenda in 2015, sustainability was it. Barely a week went by without a sourcing pledge or triumphant eco-success story.

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If the Saudi halal cosmetics market predicted growth rate is anything to go by, Halal personal care products are continuing to gain momentum. The projected growth rate of 15 percent between 2015 and 2020 is just an indication of the potential of this growing trend (read more here). And it doesn’t stop there, with consumers also seeking out the holistic benefits of Chinese medicines. So are these the ‘new naturals’? Looking back at 2015, it seems so.

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Consolidation is the key to future growth, or so says Fung Business Intelligence Centre’s Executive Director – Head of Global Technology, Deborah Weinswig: “Expect major consolidation and channel switching in less mature markets.”

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We all know that online now goes hand in hand with bricks and mortar stores, but the cosmetics giants took it to another level in 2015. We’re not talking bog-standard web-based outlets, we’re talking apps, cosmetics products designed for an online audience and the onslaught of digital innovation.

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#BeCrueltyFree – that’s a message that has resonated around the world this year, with several countries moved to end the practice of testing cosmetic ingredients and products on animals in 2015. With bans already in place across the EU, Israel and India and a bill in motion in Brazil, the rest of the world has had to sit up and take notice.

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