French beauty brand L’Occitane is ramping up the promotion for its Korean herb-based beauty range Erborian and has appointed a UK-based social media agency to manage its UK paid search account.
Shinsegae-owned E-mart’s first foray into the cosmetics market is hoping to create an entirely new K-beauty category, according to a report published by The Korea Herald.
Colgate-Palmolive India has appointed Anushka Sharma as brand ambassador for its Colgate Active Salt toothpaste, according to a report published by Zee News.
L’Oréal Asia Pacific has conducted its first digital bootcamp as part of the French beauty behemoth’s wider Digital Upskilling program. The pilot session saw 60 digital talents from 11 countries gather in Singapore for the three-day immersive workshop, run by L’Oréal’s key global and regional leadership and strategic partners.
The K Beauty trend is ramping up a notch with CVS set to expand its Korean cosmetics offerings across 2,100 stores and is being led in the movement by Alicia Yoon, a K Beauty expert.
Sephora has teamed up with OOH Media for a new interactive outdoor campaign to promote its Mix & Play skin care line. The LVMH-owned retailer has installed colorful vending machines outside Midpoint Orchard shopping center, Singapore, according to a report published by Marketing Interactive. The installation will remain in situ through April 12.
L’Oréal Paris has named Deepika Padukone as its latest global brand ambassador, according to a report published by Vogue India. Padukone is expected to front a future beauty and skin care campaign.
Colgate-Palmolive has appointed media agency PPR to manage its social media presence, according to a report published by Mumbrella. The agreement will also extend to occasional PR campaigns for Australia and New Zealand.
Unilever is cutting back on senior marketing personnel, axing the Chief Marketing Officer role in local markets, according to a report published by Ad News, in favour of global marketing chiefs for each of its three business units.
Shiseido has called in Treasure Data to help break down data silos inadvertently created by the Japanese cosmetics giant, causing a disjointed view of audience, according to a report published by Luxury Daily.