Reckitt Benckiser has launched a new format for its Durex brand, Durex Jeans, in India. The popular condom brand will now be sold in sachets – each containing two condoms, and priced at Rs25, according to a report published by Live Mint.
Unilever has ushered in a new look for its Lux hair care range in China in order to appeal to a more sophisticated audience and communicate the brand’s premium positioning, according to a report published by The Drum.
Kolmar Korea has bought a majority share in a US-based cosmetics manufacturer to ‘pave the way’ for entry to the Americas market, according to a report released by Yonhap News. Kolmar indicated in a regulatory briefing that it has purchased a 51 percent stake in Process Technologies & Packaging (PTP) via a special purpose company called Seokoh for KRW17 million.
Japanese technology company NEC has joined forces with the Kyoto Institute of Technology and local lacquerware artist Yutaro Shimode, to develop a bioplastic that uses resin from grasses, trees and other non-edible plant resources that features the highly regarded ‘Urushi black’ color of Japanese traditional lacquerware.
Intelligent Skin Care Inc (ISCI) has pledged to update the ingredients list carried on the packaging for its Belo Essentials line by the end of the month, according to a report published by Rappler, after the manufacturer was asked to pull products from shelves in Manila for flouting an ASEAN Cosmetics Directive ban on isobutyl paraben.
EFI SA, part of the Artexis Easyfairs Group, has announced the acquisition of French company Oriex Communication in a bid to expand further in the international packaging event and congress sector.
Premiumization is nothing new in the cosmetics world, but as more and more market leaders look to higher end products, it seems it’s becoming a must-do in order to stay ahead.
It started with the BB cream – a Korean innovation endlessly emulated by multinationals everywhere. Yes, Asia’s influence on the wider cosmetics market has never been so strong.
The year 2015 should be heralded as a success when it comes to creating education and opportunities in terms of grants, awards, career opportunities and the acknowledgment of achievement in the industry.