Procter & Gamble Malaysia has launched a new initiative ‘Confidence Squad’ via its account on the popular LINE app in a bid to further personalize its digital content and develop its one-to-one consumer contact.

Published in Asia & Australasia

Japanese biotech start-up Maz World has opened a research and development center in Hong Kong’s Science Park.

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Symrise has unveiled its new Asia-Pacific Flavor Innovation and Technology Center. The opening is the culmination of the flavor and fragrances firm’s €30 million investment in its regional headquarters in Singapore.

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Shiseido has named Singapore as the location for its newest research and development centre, cementing its expansion into the country.

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Estée Lauder and travel retailer DFS have joined forces to launch the #BeautyAllNight campaign, which allows consumers to become interactively involved with the brands through the WeChat social media channel.

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Unilever has teamed up with the Fraunhofer Institute for Process Engineering and Packaging IVV to develop a ground-breaking new technology to tackle sachet waste.

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Procter & Gamble is set to invest some $100,000 in a digital innovation centre based in Singapore, the first of its kind for the company outside the US.

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Memebox has attracted the most investment of any Korean start-up over the last year, according to a report published by the Korea Herald.

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L’Oréal Asia Pacific has conducted its first digital bootcamp as part of the French beauty behemoth’s wider Digital Upskilling program. The pilot session saw 60 digital talents from 11 countries gather in Singapore for the three-day immersive workshop, run by L’Oréal’s key global and regional leadership and strategic partners.

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Unilever has signed an agreement with Alibaba-owned Lazada to build the industry’s first end-to-end alliance in the Southeast Asia region. The two companies will work closely together on category development, supply chain and fulfilment, data and marketing, social commerce and talent development.

Published in Asia & Australasia
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