Revenue for Christian Dior perfume and cosmetics up 9 percent

Revenue for Christian Dior perfume and cosmetics up 9 percent

Revenue for Christian Dior’s perfume and cosmetics brands is up by 9 percent, according to the company’s latest financial report.

Christian Dior’s interim financial report shows that during second half of last year, the firm’s perfume and cosmetics brands generated €2,077m profit, compared to profits of €1,913m from the same period in 2013.

Dior’s highest performing department was Fashion and Leather Goods, with profits of €5,152m, down slightly from €5,172m during the same period in 2013.

Overall profits for the group during the six month period stood at 17,473m, an increase on the 16,125m generated over the same period in 2013.  

Highest percent of revenue came from consumers in Japan, who accounted for 27 percent, followed by consumers in US, who accounted for 24 percent, Europe (excluding France) at 20 percent, France at 11 percent, Japan at 6 percent and ‘other markets’ at 12 percent.

Louis Vuitton-Moet Hennessy offered commentary on the results, noting key drivers of revenue growth for its perfume and cosmetics business.

The brand Maisons is reported to have gained market share with its three main product ranges in perfumes, makeup and skincare all experiencing growth.

“This performance was driven by brand image, the excellence and creativity of the products, the attention paid to their distribution and sustained investments in advertising,” the report stated.

Parfums Christian Dior is said to have increased its market share in all key countries.

This is believed to be a result of three key initiatives: a new marketing campaign for J’adore featuring Charlize Theron; the launch of the Blooming Bouquet version of Miss Dior; and the progress of Dior Homme in new markets such as China and the United States.

The arrival of Peter Philips as Creative Director of make-up design is credited as having invigorated the brand’s collections, enhancing their creativity and ties to Christian Dior Couture.

Dior’s skincare range is said to have achieved very strong growth in the company’s priority market of Asia, thanks to the success of products such as Dreamskin and Capture Totale.

Guerlain achieved good half-year of profitable growth and gained market share in France and China, the report claimed. This is believed to be due to the popularity of La Petite Robe Noire, the launch of L’Homme Idéal and the growing popularity of Orchidée Impériale and Abeille Royale skincare lines.

Parfums Givenchy is said to have gained revenue boost from the launch of the Gentlemen Only fragrance and Dahlia Divin, embodied by its brand ambassador Alicia Keys.

Kenzo Parfums is also reported as gaining revenue with the launch of new fragrance, Jeu d’Amour, while consolidating the position of its historic mainstay, Flower.

Benefit kept up its positive momentum, ranking top makeup brands in the United Kingdom, reported to be due to the success of They’re Real! Mascara and the launch of its new Brow Bar concept.

 

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