As part of a new promotional campaign, Revlon is hosting pop-up shops across the US offering consumers makeovers, manicures, makeup consultations and freebies at a sample bar.
The LOVE IS ON pop-up roadshow will tour the country from April 3 until July 12 and will appear in Dallas, Atlanta, New York, Boston, Minneapolis and Chicago.
John Collier, SVP and General Manager of Revlon’s US Consumer Division, commented, “The pop-up shop gives us the opportunity to bring that inspiration to life by offering consumers a unique and personalized way to interact with our products.”
“The mission of our Revlon LOVE IS ON movement is to inspire and entice love. The pop-up shop gives us the opportunity to bring that inspiration to life by offering consumers a unique and personalized way to interact with our products,” he added.
Consumers will be invited to have their photo taken at a photo booth at the pop-up shop, where images can be instantly shared via social media. By using the hashtag #LOVEISON, consumers will automatically be entered into a competition to see their phot featured on the Revlon Global Love Beacon in NYC’s Times Square.