Revlon reports Q4 loss due to decreased US sales of Revlon color cosmetics and Almay

Revlon reports Q4 loss due to decreased US sales of Revlon color cosmetics and Almay

 Color cosmetics maker Revlon Q4 consumer net sales fell 3.3 percent to $36.5 million year on year, a decline attributed to falling sales of Revlon color cosmetics and Almay color cosmetics in the US.

The company reported a profit for the same period last year. Meanwhile it reported revenue of $800.7 million in the three months ended 31 December, compared to $521.9 in the same quarter, 2015 – a 53.4 percent increase.

Net sales decreased 4.5 percent on a pro forma basis. The professional segment net sales increased by 1.8 percent in the quarter, thanks to an increased demand for American Crew men’s grooming products and Revlon Professional hair products.

The fall in popularity for celebrity and designer fragrances attributed to a decrease in Elizabeth Arden net sales by 2 percent, which was partially offset by higher net sales of the brand’s skin care products such as Elizabeth Arden Ceramides.

Full year net sales for the 12 months ending 31 December 2016 saw net sales decrease slightly from the previous year on a pro forma basis, while reported net sales increased 21.9 percent.

 

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