Revlon’s India push will up global make-up market share to 4.2 percent by 2020, says Trefis

Revlon’s India push will up global make-up market share to 4.2 percent by 2020, says Trefis

Revlon’s plans to open some 80 exclusive outlets in India over the course of next year will significantly improve its global market share, according to a report published by the Trefis team for Nasdaq.

With the US$10 billion Indian cosmetics market expected to grow at a CAGR of 10 percent over the next three years, reaching US$17 billion by 2020, Revlon’s expansion is timely. The brand is also primed to benefit from the meteoric growth predicted for the Indian color cosmetics market; some analysts are forecasting 20 percent growth by 2020, pushing Revlon’s global market share of the make-up market up from 2.8 percent to 4.2 percent.

According to Trefis, Revlon has been slow to expand its business in emerging markets, despite being the first international make-up brand to launch in India. Some 50 percent of the company’s revenues come from the US market.

 

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