Pop star Rihanna is set to launch her own cosmetics brand this fall, according to a report published by Sunday World. Or is she?

 “As you guys may have heard already, I am working on creating a new beauty line Fenty Beauty,” announced the singer via the Fenty Beauty Cosmetics Instagram account, which has since been deleted. “And I can’t wait  for you guys to see what I’ve been working on.”

If the launch goes ahead as originally announced, Fenty Beauty will be sold in Sephora stores in Europe, the US and Australia.

Teasers released suggest that the first product to be released under the label will be a holographic lip color.