Rimmel has launched a global campaign in order to raise awareness of cyberbullying, and to help individuals that have experienced it to build resilience.

The campaign aims to highlight the effects of the issue, with 48 million women across the globe having said to have been affected by it.

Sara Wolverson, Vice President of Rimmel Global Marketing at Coty, said, “Make-up has always been a way for consumers to express themselves and experiment with their identity. Coty and Rimmel share a really clear purpose to inspire people to be their authentic self, so for us, when we understood the scale of the problem, we knew we wanted to tackle the issue head-on.”

According to a press release, ‘Rimmel will be using its global platform to help individuals build resilience to beauty cyberbullying worldwide.’