Beauty company Rimmel has kicked off a new immersive US cross-country tour, named Street (Art) of Beauty tour, with the mobile salon visiting seven cities nationwide.

The tour will feature an exclusive mobile salon and will have a team of make-up artists to help consumers create looks by using Rimmel products.

As part of the tour, which runs to 7th November and takes in LA, Las Vegas, Phoenix, Dallas, Houston, Tampa and Miami, Rimmel will offer product giveaways, and money-off coupons.