Giorgio Armani Beauty has announced Canadian actor and producer Ryan Reynolds as the new face of its Armani Code Fragrance.

The beauty arm of the fashion label will release the campaign starring Reynolds in February, which will be focused on Armani Code Absolu, the new Armani Code fragrance.

The film was directed by Reed Morano of The Handmaid’s Tale, with the images shot by photographer Matthew Brookes.

Giorgio Armani stated, “With his status of modern male figure of self-fulfilment, Ryan Reynolds perfectly embodies the modern sensuality of the Armani Code man: someone with charisma, authenticity, an effortless style, and the right dose of irony.”