Sales up at Brazil’s Hypermarcas but net income slides 36.5 percent for 3Q 2015

Sales up at Brazil’s Hypermarcas but net income slides 36.5 percent for 3Q 2015

Brazilian health and hygiene company Hypermarcas has announced a further rise in sales as its low price strategy entices consumers to part with their hard-won reais in the midst of a recession. Sales rose 16.2 percent in the consumer division, which includes personal care products, while the company’s pharmaceutical unit saw an increase of 7.1 percent.

However, the consumer goods producer’s price-focussed strategy has hit its profits hard, with net income crashing down to the tune of 36.5 percent in the third quarter of 2015 versus the same period a year earlier. Currency fluctuations also affected the company’s bottom line, pushing expenses up by 58.3 percent.

EBITDA fell 2.9 percent to R277.9 million, below the widely forecast R290 million.

Leave a reply

Your email address will not be published. Required fields are marked *

TOP 50 BRANDS