Sephora launches two bot-powered tools for Facebook Messenger

Sephora launches two bot-powered tools for Facebook Messenger

Sephora has announced the launch of two new bot-powered tools for Facebook Messenger: Sephora Reservation Assistant and Color Match.

The former is an appointment booking bot, that will allow users to reserve a makeover slot throughout Sephora’s US store network. The latter, meanwhile, is a shade-matching addition to the Sephora Virtual Artist bot, that will provide the closest lipstick color match from Sephora’s assortment to any photo uploaded.

“Our two new bots for Messenger offer enhanced ways for our clients to engage with Sephora by streamlining how they access relevant service and product information on their mobile devices,” said Mary Beth Laughton, SVP of Digital for Sephora. “We’re excited to leverage the Messenger platform to create quick and natural conversational interactions that are client-led. This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience.”

 

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