Sephora has teamed up with Google – the LVMH-owned retailer will sell the search engine’s Home Hub in 10 of its US stores and has made a series of beauty tutorials available via the voice activated device, according to a report published by PPC Land.

According to Google, there were more than 81 million searches related to beauty on YouTube last year, with make-up tutorials among the most viewed.

The Home Hub will be sold in flagships across the US, including Boston Prudential Center, Chicago Michigan Avenue and 34th Street and Union Square in New York City. Users can access Sephora content with voice search, as well as pause, fast-forward and rewind hands-free.