Shiseido Americas has announced the appointment of Jill Scalamandre as President of Bare Escentuals Beauty Inc, dba, bareMinerals and BUXOM, effective immediately.

Currently President of Shiseido’s Global Makeup Center of Excellence, with this new role Scalamandre’s responsibilities will expand to include global markets and she will be responsible for driving strategic growth for the bareMinerals and BUXOM brands, enhancing customer engagement and optimising the brand’s multi-channel presence.

“It is an honor and a privilege to further expand my role as President of bareMinerals & BUXOM, and I look forward to the exciting work we’re doing with our talented teams to increase growth and consumer engagement for our brands in the US and abroad,” said Scalamandre. “We’ve made significant headway on a number of important initiatives, including sharpening the brand strategy, positioning, storytelling, and 360 degree activation  which will be rolled out in early fall. I am committed to building on this momentum to maximize bareMinerals and BUXOM’s success in beauty in a way that is both fresh and innovative yet true to the essential, genuine and enduring strength of their original roots.”

Added Marc Rey, President and CEO of Shiseido Americas, “Jill is an outstanding talent and proven brand leader. She’s been a tremendous creative force since first joining Shiseido. Suring the past few months her contributions to bareMinerals and BUXOM have been instrumental in the recent progress of these brands. Both bareMinerals and BUXOM are fundamental parts of the Shiseido portfolio, and I am confident that Jill will accelerate their growth by cultivating the DNA of these brands in a modern way while bringing out the best of the incredibly talented and outstanding teams working on these brands.”

Susan Jurevics, President, Global Markets, bareMinerals and BUXOM has left the company to pursue other opportunities.