Shu Uemura harnesses gaming trend with Super Mario-inspired cosmetics line

Shu Uemura harnesses gaming trend with Super Mario-inspired cosmetics line

Shu Uemura has launched a lholiday line inspired by the Super Mario Bros games.

The collection will be launched in November in Japan, according to a report published by thenextweb.com, while Refinery 29 slates the launch date for October 1 in the US. The line-up includes an oil cleanser, stamp eyeliner, eye and cheek palette, make-up carry case, eyelash curler and lipstick.

“This collection is not so much about creating but it is about playing. I want people to be able to play with their individual style. I really want to show what is our spirit, our DNA, our creativity. That’s the only way to realize what Mr Uemura wanted to do, which was to strive to link art with cosmetics, to link art with beauty,” Shu Uemura Creative Director Kakuyasu Uchiide told The Next Web.

 

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