South Korean skincare brand Isoi expands global footprint

South Korean skincare brand Isoi expands global footprint

South Korean skincare brand Isoi is looking to develop its presence overseas with new stores in Whole Foods Market in New York and Sephora stores in China.

The brand is also looking to expand into Germany next year thanks to a planned research centre in the country, as well as employing the former head researcher at Germany’s natural cosmetics brand Logona Naturkosmetik.

There are also more stores planned within Whole Foods Markets across the US, ISOI chief executive officer Lee Jin-min told Pulse News, “We’ve already had some repeat customers in the U.S.”

In other news, the company is also looking to expand its product range with some upcoming make-up and fragrances that will be free of harmful chemicals.

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