L’Occitane has launched a revamped, mobile-first e-commerce site across 60 countries. The new site was tested in the natural cosmetics brand’s core markets, France, US and Japan, before being sent live on August 29 (August 1 in Russia).

“Our new website offers a vast range of tailor-made services and an omni-channel shopping experience. These include a selection of ‘web to store’ services, such as GPS location and Click & Collect. By doing so, we hope to significantly increase the buy conversion rate, as has already been the case in Russia following the new website launch on August 1 this year,” said Celine Carle Faye, L’Occitane International E-Commerce Manager.

The new platform is consumer-focused, providing a streamlined, personalized shopping experience, accessible on all mobile devices. Features include a beauty advice section, auto replenishment subscription service and the chance to personalize select products. Customers can also check stock at their local store and avail themselves of a Click & Collect service.

“The new design and layout gives internet shoppers a harmonious balance of the L’Occitane en Provence familiar branding combined with the latest technology in online retailing,” commented Benoit Guilbert, Chief Creative Officer at WIDE France, the digital marketing agency behind the revamp.