Sunsilk Thailand new campaign encourages open transgender discussion

Sunsilk’s latest hair care campaign in Thailand focuses on creating an open discussion about transgender people in the country by narrating the story of the rise to fame of a transgender model.

Titled Hair Talk, the new advert follows the story of Rock Kwanlada, first runner-up Miss Tiffany Universe 2017, with the model narrating the campaign and discussing how as a child her father encouraged her to continue living as a boy, despite her associating herself as a girl.

The advert, created by J. Walter Thompson Bangkok, looks at how transgender people are often looked down on, with Kwanlada highlighting her overcoming adversity to get the courage to compete in beauty pageants, coming to terms with her identity in the process.

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