UK personal care retailer Superdrug is holding an ‘open house’ event to discover up-and-coming beauty brands interested in selling their products to mainstream consumers. 

The event is due to be held in London on 29 April and will give budding entrepreneurs, small businesses and established brands the chance to discuss retail opportunities through Superdrug.

Simon Comins, Buying Director hopes that the event will enable Superdrug to partner with new and exciting brands, while providing an informal and unintimidating opportunity for smaller businesses to showcase their products.

Comins commented, “We are excited to be planning our first Open House event. We are looking forward to seeing potential new suppliers showcase their products, discovering some great new talent that we can help nurture and grow with Superdrug.”

Brands wishing to attend can email for more information.