Supermarket chain Migros shuns Nivea products amidst ‘fair pricing’ row

Supermarket chain Migros shuns Nivea products amidst ‘fair pricing’ row

Swiss supermarket chain Migros has stated it will no longer sell Beiersdorf-owned Nivea products due to the personal care giant demanding the chain pay higher prices in comparison to other overseas retailers.

Affecting 19 shampoos and conditioners from the Nivea brand, the supermarket has halted any further orders with the company and is offering current stock at a 50 percent discount until 11th May.

Taking to Twitter, the company spoke of its decision, stating, “The internationally operational Beiersdorf AG demands from us purchase prices which are sometimes well above the sales price abroad. That’s why we currently have a stop on orders and a 50 percent sale on Nivea haircare products. We are committed to fair prices.”

The supermarket is now said to be in negotiations with Beiersdorf over the future of the partnership.

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