Tailor made: Lancôme to roll out customized foundation line

Tailor made: Lancôme to roll out customized foundation line

Lancôme is set to roll out its custom foundation service, currently only available in select Nordstrom stores in the US, according to a report published by The Sun. Le Teint Particulier will hit UK shores later this year, exclusively at Harrods.

The process takes 10 minutes and the end-product costs US$80. Consultants for the L’Oréal-owned brand will scan clients’ skin in three different areas to find the exact shade – customers can tweak this shade by revealing their preferred shade – for example, the skin on their cheeks or forehead.

The foundation is then mixed on the spot, with an option to tailor the formula with additional skin care benefits.

 

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