Tech at its fingertips: Shisiedo to invest ¥3 billion in start-ups with new dedicated incubator division

Tech at its fingertips: Shisiedo to invest ¥3 billion in start-ups with new dedicated incubator division

 

Shiseido has established a new team dedicated to helping start-ups, according to a report published by Nikkei. The Japanese cosmetics giant plans to invest up to ¥3 billion in companies whose nascent technology is compatible with its operations.

Shiseido intends to build working relationships with up and coming companies working in every field from tech and logistics to product development by providing financial support as well as guidance and staffing from its relevant business segments.

 

The Japanese cosmetics giant’s first partner is destined to be Dricos, which is known for its personalized supplements via biometric data collected from fingertips.

 

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