Tengram acquires vegan make-up brand Lime Crime

Tengram acquires vegan make-up brand Lime Crime

Private equity firm Tengram Capital Partners has acquired trendsetting cosmetics brand Lime Crime. Terms of the deal were not disclosed. The brand further announced that Stacy Panagakis, former General Manager of Fresh, will join the company as Chief Executive Officer, effective immediately.

The acquisition will support Lime Crime’s growth strategy, enabling it to expand its product portfolio and explore ‘select retail partnerships’.

“Lime Crime is truly unique among beauty brands, with a powerful following and a deep understanding of its consumers and their expressive approach to cosmetics,” commented Richard Gersten, Partner at Tengram. “We have tremendous appreciation for what Doe, Sasha Valentine and the team have built over the past 10 years: a revolutionary brand that empowers consumers to express themselves and inspires them to push past the traditional limits of beauty. In an era of beauty brand proliferation, Lime Crime’s authenticity and innovation stands above the rest. Lime Crime is a tremendous fit in our strong portfolio of beauty brands, and we look forward to leveraging our experience to help the Lime Crime team achieve its growth prospects.”  

 

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