L’Oréal has awarded the prestigious Brand Award in its 25th Brandstorm competition to a team of Thai students.

The winning team, Chemerical, hail from Assumption University’s Martin de Tours School of Management and Economics and put forward a brand concept named ‘Ultimate Man Bullet’ – a three-in-one product designed for use on face, body and hair made from water-soluble powder pressed into spherical ‘bullets’, aimed at millennial men and capturing the recent athleisure trend.  

“With its leak-proof feature and a non-liquid formulation, the product is really convenient so you can carry it easily in your gym bag. It’s environmentally friendly (lightweight, biodegradeable plastic). Moreover, their activation strategy includes gamification, a feature in the everyday life of many millennials,” said the company in a press release.

The prize for the CSR category, meanwhile, was awarded to Team Lumos from Singapore, who developed a credit-card sized grooming kit composed of single-use nanocapsules for on-the-go millennials.