The Cadillac of marketing: Shiseido welcomes new Vice President, Brand Development

The Cadillac of marketing: Shiseido welcomes new Vice President, Brand Development

Shiseido has welcomed Melody Lee to the fold, according to a report published by MediaPost. Lee will take on a new marketing position, Vice President, Brand Development, effective today.

Lee joins Shiseido from Cadillac and will work across the J-beauty giant’s portfolio, including brands such as NARS, Laura Mercier, Bare Escentuals and Cle de Peau.

“The jobs are similar in that I will remain in luxury / prestige brand management and working to strengthen brands globally – but the Shiseido job is broader and more focused on overall brand growth and business strategy,” Lee told Marketing Daily. “I’m grateful to Shiseido for giving me this opportunity. The beauty industry is incredibly innovative and competitive, and I look forward to being a part of Shiseido’s leap to the forefront of it.”

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