The Estee Lauder Companies to hook Gen Z with UNiDAYS discounts

The Estee Lauder Companies to hook Gen Z with UNiDAYS discounts

The Estee Lauder Companies has partnered with the world’s leading student affinity network UNiDAYS in order to reach out to more than 10 million Gen Z college students with exclusive discounts and offers.

Discounts from Lauder brands MAC, Clinique and Too Faced are already live on the US platform, and they’ll soon be joined by stablemate Origins.

Students with a UNiDAYS account will be able to access the brand discount code, and purchase products direct from the brand’s website.

“We know that many young consumers build their first brand relationships in college, so this partnership with  UNiDAYS helps us to reach potential consumers and give them opportunities to get to know and love our brands,” a spokesperson for The Estee Lauder Companies told Global Cosmetics News.

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