L’Oréal has teamed up with Fast Company to present its latest innovation in the bespoke beauty sphere. The French beauty giant launched its CUSTOM D.O.S.E. system under the Skinceuticals banner at Grill in Austin, Texas as well as showcasing its existing Lancôme Le Teint Particulier custom foundation service and Style My Hair app.

Developed by L’Oreal’s Technology Incubator in partnership with the brand, D.O.S.E is a state-of-the-art service engineered to scan and evaluate consumers’ individual skin needs and combine active ingredients into a tailor-made corrective serum.

“At L’Oréal, we are poised to leverage technology to respond to the rising wave of consumer demand for personalized products and services. D.O.S.E acts like a mini skincare laboratory, combining lab grade formulation and factory grade manufacturing into a machine that sits on the counter. As we pursue our mission of beauty for all, we are inspired by the challenge of using technology and design to create innovative beauty experiences custom made for each consumer,” said Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator.