The International Fragrance Association has launched an office for the Asia-Pacific region. The launch of the Singapore-based operation was celebrated with an evening of discussions and seminars to highlight the positive role that fragrance plays in people’s lives.
“The Asia-Pacific region is a major contributor to the global expansion of our industry: it is the world’s fastest-growing consumer market for fragranced products, a major sourcing hub for raw materials, and home to a growing manufacturing and research and development center,” said Chairman of the IFRA Board, Michael Carlos. “It is therefore vital that IFRA is present on the ground to represent the fragrance industry, develop closer partnerships with stakeholders and authorities, and to highlight the important leadership role we play on safety and our work on sustainability.”
The new regional organisation is charged with increasing awareness of the IFRA Standards, a global self-regulatory system to which all IFRA members adhere as well as renewing focus on sustainability and partnerships in the region.
“IFRA is serious about its responsibility to ensure the safe use of fragrance ingredients,” explained Martina Bianchini, the President of IFRA. “The Standards are a system that is scientifically robust, can react to new science and that have earned the trust of regulators.
“In the APAC region, we have already seen the ASEAN Cosmetics Directive refer to the IFRA Standards. We will use the opportunities presented by being based in the region to increase understanding of the Standards, build partnerships and ensure that the Standards become a reference point for the safe use of fragrance ingredients.”