Johnson & Johnson is learning about the 21st-century marketplace from the newest addition to its portfolio, Vogue International, according to a report published by PR Week.

J&J’s Corporate Communications Officer and VP of Global Corporate Affairs, Michael Sneed told an audience in New York that since the US baby care giant acquired the hair care business, it has been impressed by its prowess in the field of social media and efficiency.

“They’re showing us how to do business in the 21st century,” he said. “At J&J we talk about being a 130-year-old start-up. But its one thing to say it and another to demonstrate it. [Vogue] is teaching us a lot about how we should best work so as we grow we can remain relevant.”