LF Beauty launched its Creative Days concept event at LiFung Plaza in Shanghai earlier this week. The beauty supplier noted that China is one of its key markets, as well as the largest and fastest beauty market in the world.

“Today’s consumer is always looking for something new and fresh to update their image. This makes it a very exciting time for LF Beauty. The future of beauty is about collecting consumer insights both online and offline, providing personalized shopping experiences, developing innovative technology and promoting sustainable beauty. LF Beauty, which brings in-depth experience working with numerous well-known international beauty brands, is well-positioned to help beauty brands in China to meet the ever-changing needs of the Chinese consumers,” said Mario Salvatori, Executive Vice President of LF Beauty.

At this year’s event, LF Beauty showcased a wide array of skin care, color cosmetics and fragrance products and solutions to both local and international brands as well as interactive point of sale displays that are helping brands obtain customer intelligence.

“We have developed formulas and some are ready to go to address the anti-blue lights and anti-pollution skin maintenance needs. I am really excited about this market needs and trend in China and LF Beauty is uniquely positioned to supply end-to-end solutions in this front,” added William Mark, Senior Vice President, LF Beauty.