Tmall guns for growth in beauty category with ambitious 1,000 store target

Tmall guns for growth in beauty category with ambitious 1,000 store target

Tmall is expecting local and international beauty brands to open some 1,000 new shops on its popular platform this year as demand soars among Chinese Gen Z consumers.

The Alibaba-owned e-commerce site has agreements in place with Tom Ford, Glamglow, P&G’s Oriental Therapy, Barnangen and Primera as well as J-beauty’s Cosme and d-program. A further five brands, including Maybelline, Kiehl’s and Innisfree signed retail partnerships over the course of Tmall’s annual beauty summit.

“We are honored to be trusted by 180,000 brands on our platform, empowering them to accelerate their digital transformation and grow their business in China. As China continues its consumption upgrade, more and more people from different age groups and geographic locations are willing to spend on high-quality beauty products. We are looking forward to working with more brands to address the opportunity,” said Jet Jing, President of Tmall.

Sales of beauty products via the platform leapt 60 percent last year, tracking above the wider online growth rate of 49 percent for cosmetics, 40 percent for skin care and 37 percent for personal care products in China last year.

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