Tom Ford is set to launch a flagship store on Alibaba’s Tmall for his ever-popular Soleil range. The Estee Lauder Companies-owned brand will make its debut on the Alibaba Group e-commerce platform next week, according to a report published by WWD.
“Soleil is important globally, but also specifically to the Asian Pacific region,” Ford told WWD. “I created Soleil originally because when you are in a warmer climate you might want less make-up… body becomes important.”
The brand is also set to release a series of products exclusive to the Chinese market and, indeed the platform, with new fragrance Soleil Neige making its debut in the fall.