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Brand Value: 6,565 (US $ millions)
Skin care brand Nivea was originally founded in 1882 by German pharmacist Carl Paul Beiersdorf. Beiersdorf has risen to become a global skincare company with brands that include Elastoplast, Eucerin, Labello, La Prairie and tesa SE. In the 1930s, Nivea began selling skin-lightening products across Asia such as Whitening Paste, which proved an instant success. Even now, NIVEA products containing whitening ingredients remain the brand’s biggest sellers. Nivea is known for using perfume in their products.
Johnson & Johnson