UK budget retailer Poundland to launch new skincare range

UK budget retailer Poundland to launch new skincare range

UK budget retailer Poundland is set to launch a new skincare range, named #6, which consists of six products costing just £1.

The mass-market range is said to be a way for the company to tap into the growing skincare market, with the range catering to all skin types and featuring a micellar cleansing water, anti-ageing day and night creams, a collagen filler, eye cream and derma serum.

Poundland’s Head of Glamour Holly Mobley stated, ““Everyone wants to look good for less, and we spent a long time ironing out the wrinkles to develop a fantastic skincare range to fit all budgets.
“We set out to challenge expectations, we want customers to feel like they are buying a bit of luxury without breaking the bank and are confident £6 hits the mark for beauty addicts and skincare novices alike.”

1 Comment

  1. NEIL FARMER ASSOCIATES

    A logical move by Poundland. After their recent woes, a launch in the growing skincare
    market at a budget price should satisfy their loyal customers and attract some new ones as well.
    Repeat purchases, social media postings and online chatter will determine success.

    Reply

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