UK budget retailer Poundland is set to launch a new skincare range, named #6, which consists of six products costing just £1.

The mass-market range is said to be a way for the company to tap into the growing skincare market, with the range catering to all skin types and featuring a micellar cleansing water, anti-ageing day and night creams, a collagen filler, eye cream and derma serum.

Poundland’s Head of Glamour Holly Mobley stated, ““Everyone wants to look good for less, and we spent a long time ironing out the wrinkles to develop a fantastic skincare range to fit all budgets.
“We set out to challenge expectations, we want customers to feel like they are buying a bit of luxury without breaking the bank and are confident £6 hits the mark for beauty addicts and skincare novices alike.”