Unilever has announced the appointment of a new Managing Director for South Central Europe. Florin Trandafirescu took up the role, effective July 1.

Trandafirescu has worked for the Anglo-Dutch FMCG giant for over 19 years, most recently leading the Czech Republic and Slovakia business.

In his new role, Trandafirescu will oversee operations in some eight countries, including Romania, Bulgaria, Serbia, Moldova, Macedonia, Albania, Kosovo and Montenegro.