Unilever has announced it achieved complete transparency on fragrance ingredients in the US and Europe across its full beauty, personal care and home products by the end of 2018, delivering on its transparency initiative launched in early 2017.

Consumers in the US and Europe are now able to view the fragrance ingredient list on some 3000 products, including brand favorites Dove and Axe, giving consumers access to information that goes beyond industry regulations.

David Blanchard, Unilever’s Chief Research and Development Officer, said, “We are proud to be going beyond what is already on the label. We believe that providing this transparency will help build further trust in Unilever and our brands. We now want to expand our ingredient transparency initiative to more countries.”

Consumers within Europe can find more ingredient information on the Unilever What’s in our Products website section, while those in the US can find it on the SmartLabel website and app, an industry-wide digital information platform.