Unilever forges ahead in premium market with Garancia acquisition

Unilever forges ahead in premium market with Garancia acquisition

Unilever is set to further develop its foothold in the premium beauty market following its binding offer to acquire French derma-cosmetics brand Garancia, according to a report by WWD.com.

A niche premium brand, Garancia has 38 face and body skincare products, sold mainly through French pharmacies, with Unilever now looking to grow the brand globally, according to Vasiliki Petrou, Unilever Executive Vice President and Chief executive Officer, Prestige division.

She continued, “Garancia is one of the leading brands in pharmacies, with a strong positioning between natural and science. Thanks to Savéria’s vision and expertise in derma-cosmetics, Garancia’s hero product, Pschitt Magique, is much loved and has earned great loyalty from consumers across different generations.”

The Garancia follows the company’s strategy of purchasing small, prestige brands, which has shown positive growth for Unilever during fiscal 2018.

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