As sponsor of the 2019 WorldPride event in New York, Unilever is keen to highlight the myriad issues that the LGBTQIA+ community face today, including the representation of trans people in the media and youth homelessness, among others.
The company has therefore launched United We Stand, a Pride campaign that is turning over the reins of its WorldPride sponsorship to six New York-based organizations and six people at the forefront of communicating LGBTQIA+ culture to highlight the issues that merit decisive action.
“It is our privilege to provide a platform to the organizations that are on the front line of assisting with these important issues. The six allies we are partnering with for the United We Stand campaign work tirelessly to bring about equality and well-being to the LGBTQIA+ community,” said Mita Mallick, Head of Diversity and Cross-Cultural Marketing at Unilever North America. “Acceptance and inclusion of the uniqueness of every individual is at the heart of our business. Through our partnership this Pride, we hope to galvanize a new wave of support for each of these organizations to continue in their important work of advocacy, support and education within the LGBTQIA+ community and beyond.”
Each of the Anglo-Dutch FMCG manufacturer’s major personal care brands have teamed up with an individual and cause to raise awareness with Dove, for example, working with Aaron Philip and the Audre Lorde Project, and Schmidt’s Naturals teaming up with Lachlan Watson and the Trans Justice Funding Project. 00100000001000