Unilever looks to ecommerce company JD.com to expand reach across China

Unilever looks to ecommerce company JD.com to expand reach across China

Personal care giant Unilever has launched a partnership with Chinese e-commerce company JD.com in order to move its products across China and reach more remote areas.

While no financial details were disclosed, JD.com said in a statement that Unilever will utilize its network in order to shift goods that are destined for stores between warehouses.

Rohit Jawa, Executive Vice President of Unilever North Asia continued, stating, “JD will now help us bring our most popular products to the most hard-to-reach communities in China, securely and quickly.”

It is the latest move that sees an ecommerce company merge into the territory of large logistics companies, with JD.com looking to better its rival Alibaba by running its own logistics. This includes operating over 500 warehouses and a fleet of vehicles. The company is offering to deliver on 90 percent of orders within the same or next day.

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