Personal care giant Unilever has reprized its Rinse.Recycle.Reimagine in a bid to entice consumers to treat all their plastic bottles the same and assess their recycling habits.

According to a survey only 14 per cent of Americans are recycling their bathroom bottles while over 50 per cent are recycling their kitchen items, and as a result Unilever is encouraging consumers to treat all their plastics the same.

Julie Zaniewski, Packaging Sustainability Manager at Unilever, said, “When it comes to household recycling, we want people to realize that how they dispose of empty bottles in the bathroom is just as important as how they dispose of empty bottles in the kitchen. We are inviting consumers to #RethinkRecycling by putting their empty bathroom bottles in the bin just as often as their kitchen empties, because if we each make small changes, we can create a brighter future for all.”

As part of the Unilever initiative brightFuture, the campaign is going to have socially driven content that aims to educate US consumers on how to recycle their bathroom plastic bottles, such as shampoo, conditioner, and shower gel. Unilever bottles will have symbols on them to drive the campaign and there will be a showcase of what the recycled bottles can become, including coats for kids, school supplies, or playgrounds.

The company will also be asking US consumers to vote for what recycled plastics can become, with voting taking place on the @UnileverUSA Twitter account. Unilever has also drawn on the cause of celebrity and enlisted Candace Cameron Bure, Actress and Co-Host of the View to help promote the campaign.