Unilever seeks consumer views on its sustainability goals

Unilever seeks consumer views on its sustainability goals

Unilever is seeking to gain the views of consumers on issues such as climate change, sanitation, hygiene and nutrition through a new crowdsourcing initiative.

The consumer goods company is launching a crowdsourcing platfrom in order to develop its sustainability campaign.

The scheme will be run through Unilever’s Foundry IDEAS online platform, which launched earlier this year.

“Enabling our sustainable growth ambition requires that we invite and harness capabilities and ideas from everywhere,” says Unilever’s senior vice president of global marketing, Marc Mathieu.

“We’re five years into our ten-year Unilever Sustainable Living Plan to make our operations and brands more sustainable,” says the company’s senior vice president of sustainable business development Sue Garrard. “We have made huge strides in our factories and with our suppliers. The next stage is to find people with new and innovative ideas so that together we can help transform the way we live our daily lives, for us all to become more sustainable.”

The top ideas which are put forward may move on to a pilot phase or may be implemented without the need for a pilot, the company states.

One-on-one mentoring may also be offered to companies or organisations with viable proposals.

 

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