US retailers Sephora, Bloomingdale’s et al see luxury sales spike over Holiday 2016, modest growth expected for 4Q

US retailers Sephora, Bloomingdale’s et al see luxury sales spike over Holiday 2016, modest growth expected for 4Q

US retailers are expecting modest growth over the Holiday 2016 season, according to a report compiled by WWD, with sales of luxury fragrance leading the charge.

Bloomingdale’s saw ‘disproportionate growth in luxury resources, such as Creed, Bond and Jo Malone’ in the third quarter, Stacie Borteck, Vice President of Fragrances and Cosmetics at Bloomindale’s told WWD, and is expecting this spike in luxury sales to continue into the fourth.

Sephora’s Vice President Merchandising, Fragrance, Brooke Banwart agreed, revealing to WWD that luxury brands were a ‘bright spot’ for the LVMH-owned retailer this holiday season, with Lauder-owned Tom Ford Black Orchid, L’Oréal’s YSL Mon Paris and Black Opium, Chanel No.5 L’Eau and Miss Dior proving popular.

Over at Bergdorf Goodman, Jilian Firestone, Buyer for Comsetics, Fragrances and Sunglasses, said customers were looking for ‘anything exclusive, anything superluxe.’

NPD Global Beauty Analyst Karen Grant expects 3 to 5 percent year-on-year growth for Holiday 2016 in the category, which would mark the third consecutive year beauty has delivered an uplift in sales in the run up to Christmas.

NPD data reveals that 33 percent of consumers plan to buy holiday gifts in the beauty category this year, up from 27 percent in 2015, while 18 percent plan to shop in specialty beauty stores versus 13 percent the previous year.

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