Walgreens Boots Alliance launches Tmall flagship for Boots own labels

Walgreens Boots Alliance launches Tmall flagship for Boots own labels

Walgreens Boots Alliance has announced the launch of a Boots flagship store on Tmall Global. Its presence on the Alibaba-owned platform will allow the pharmacy chain to launch its Boots own label brands onto the Chinese market, reaching half a billion consumers.

No7, Soap & Glory and Boots Cucumber will be the first brands to hit the virtual shelves of China’s largest B2C marketplace.

“We are truly excited to be launching our own flagship store in China exclusively on Tmall Global,” said Ken Murphy, Executive Vice President WBA and Chief Commercial Officer and President of Global Brands. “This is a great opportunity for us to increase the internationalization of our products and to utilize the many innovative technologies that Alibaba has developed. At the same time, our collaboration with Tmall Global complements our presence in wholesale and retail pharmacy in China with a new, fantastic channel, through which we can distribute our beauty brands in a market with almost endless possibilities. Today’s announcement is the first step on a path we believe offers both of us incredible potential for the future.”

Added Michael Evans, President of Alibaba Group, “We are thrilled to be partnering with Walgreens Boots Alliance as they continue to build their brands in China, engage a new audience and meet the evolving lifestyle demands of the Chinese consumer. We look forward to building on the relationship with WBA to continuously expand the range of product selection to better serve the more than half a billion consumers on our marketplaces looking for quality international beauty and cosmetics product.”

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