Walgreens Boots Alliance has announced a global marketing and communications partnership with media agency WPP. The drugstore giant has selected a team of WPP agencies to operate and develop multiple marketing and communications channels for its retail and wholesale businesses as well as its health and beauty brands, which will be known as ‘Team WBA’.
The team will be based across multiple hub locations including Chicago, London and New York and provide services including traditional and digital advertising, media investment management and media relations.
“We are very pleased to confirm this new partnership with WPP and the creation of Team WBA,” said Stefano Pessina, Executive Vice Chairman and CEO, Walgreens Boots Alliance. “We have grown rapidly, so too have our marketing and communications needs, and this multi-dimensional model and new way of working will better support our vision for the company and future growth plans. This more integrated way of working will help us to strengthen brand recognition, while unlocking potential synergies, creating increased efficiencies, and helping streamline our activities globally.”