WLTM the BrewDog of beauty: Huda Beauty investor TSG opens European office

WLTM the BrewDog of beauty: Huda Beauty investor TSG opens European office

Private equity firm TSG Consumer Partners has opened a European office in order to seek out consumer start-ups to back, according to a report published by the Financial Times.

The San Francisco-based group will set up shop in London, overseen by Partner Colin Welch. “We expect Europe to be a significant area of focus for the new fund,” he told the Financial Times, referring to a US$4 billion global pot raised by the firm.

TSG is best known as the backer behind craft beer brand BrewDog but it is also well known in the cosmetics sector, having made investments in both Revolution Beauty and HUDA Beauty.

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