Feminine care brand Dame has launched a re-usable tampon applicator, which it is claiming is the world’s first. D, as the applicator will be named, will be available exclusively at Waitrose stores in the UK on online via the brand’s website.
The applicator was developed as a result of a crowd-funding campaign which exceeded its target by 500 percent with backers hailing from 50 countries. Its estimated that D will prevent 12,000 single-use applicators from entering our oceans.
“We created D to give women more choice over their period,” said Co-Founder Celia Pool. “Brilliant reusable period products have existed for decades but they’re not for everyone. 60 percent of UK women still prefer to use tampons with applicators. We saw a need to provide these women with a product they feel comfortable with, but in a much more sustainable way. By making a small switch to a D, women can have a huge impact on the planet.”
D is made from BPA-free medical grade Mediprene, which has inbuilt antimicrobial Sanipolymers to maintain hygiene. It is ergonomically designed for comfort and fits all standard tampons – but Dame hope it will be paired with its own range of fully biodegradable tampons.