You gotta be real: Unilever UK and Ireland signs Be Real Body Image pledge

You gotta be real: Unilever UK and Ireland signs Be Real Body Image pledge

Unilever’s UK and Ireland arm has signed up to the Be Real Body Image pledge, which is putting pressure on the advertising, fashion, music and media industry to display a greater level of reality and diversity in advertising.

The pledge was developed by the Be Real Campaign after research commissioned by founding partner Dove revealed that consumers want advertising to be more reflective of today’s society.

“For 60 years, Dove has stood for real beauty – it only uses real women in its advertising and follows a strict policy on airbrushing and photoshop,” said Mark Bleathman, Vice President Personal Care at Unilever UK. “That’s why we are so passionate about Dove taking a leadership role on the Be Real Body Image Pledge – the time to end body image anxiety is now, and Dove is fully committed to driving change in the UK for the benefit of everyone.”

 

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